Upcoming Speaking Engagements:
8/5/08
Erin Read Ruddick will be speaking to the Rhode Island Hospitality Association’s Women in Hospitality group on Aug 5. Ms. Ruddick will focus on the subtleties of marketing to 40+ consumers.
9/4-5/08
Todd Harff teams up with Jay McKenzie, VP New Home Group Network Communications. Inc, for a presentation at the Greater Washington Builder Expo event at National Harbor (September 4-5, 2008). They will share cutting edge strategies, secrets and success stories for making a real estate website effectively connect with today’s savvy home buyers.
12/3-6/08
We are honored that the International Council on Active Aging Annual has invited Creating Results to speak at this year’s conference (December 3-6 in San Antonio, TX). Erin Read Ruddick’s “Photo Finish” presentation looks at what works – and what doesn’t – in advertising and marketing to active adults, through the findings of an extensive and proprietary Creating Results survey.
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Past Speaking Engagements:
6/18/08
Prince William County Chamber of Commerce - Todd Harff presented thoughts on how to “Make Branding & Marketing Work for You.” Click here to see slides that define branding, address how it works within your marketing strategy, and offers helpful marketing tips and strategies that provide instant impact in any economic conditions.
5/20 - 5/23/08
Virginia Association of NonProfit Homes for the Aging 2008 Spring Conference – The Homestead Resort, Hot Springs, VA – Lisa Vega, Marketing Programs Manager, teamed up with Karen Hodge of Senior Marketing Solutions and Glenn West of Westminster at Lake Ridge, for a dynamic session on what CCRCs can learn from Active Adult communities.
5/19 - 5/21/08
Building for Boomers & Beyond: 50+ Housing Symposium – New Orleans, LA – Vice President of Client Services Kathy East participated in a panel addressing "Fair Housing for 50+ Builders."
4/9//08
"E-Marketing 101" workshop – Brian Clark, Director of Research & Strategic Planning, provided insights and action steps for effective online advertising.
Prince William County Greater Manassas Chamber of Commerce – George Mason University, Manassas, VA
2/08
"Websites that Work for Active Adults." – Todd Harff, President/CEO
International Builder Show - Orlando, FL
1/23-2/4/08
"Practical Approaches for Challenging Times":
Erin Ruddick, Client Services Director
50+ New England Housing Council Symposium – Portsmouth, NH
01/08
50+ Housing Council – Todd Harff moderated a discussion panel on prospect follow-up strategies for Active Adult communities.
12/07
International Mature Marketing Network – Todd Harff was one of four presenters for IMMN's first webinar on 40+ marketing.
5/07
“Survey Says... How 50+ Consumers Buy and Sell Homes” – Todd Harff
Building for Boomers – Denver, CO
5/07
“Effective Websites and E-Marketing Today” – Todd Harff
Building for Boomers – Denver, CO
2/27/07
“Marketing Lifestyle” – Todd Harff
50+ Housing Council Greater Washington Breakfast and Networking – Mclean, VA
02/07
“Are Current Market Conditions Affecting the Active Adult Market?” –
Kathy East, VP Client Services –
International Builders Show – Orlando, FL
02/07
“Marketing Lifestyle” – Kathy East
The Greater Washington 50+ Housing Council – Tysons Corner, VA
2/07
“Designing Lifestyle Communities for Active Adults” – Todd Harff
International Builders Show – Orlando, FL
2/07
“Ask The Experts – Marketing to Active Adults” – Todd Harff
International Builders Show – Orlando, FL
11/06
“Sales and Marketing Panel – Experts Share their Secrets to Success” –
Kathy East –
50+ New England Housing Council Symposium – Providence, RI
4/06
“Project 2010 – What Boomers Will Want” – Todd Harff
Building For Boomers – Phoenix, AZ
3/25/06
“Market Your Business” – Todd Harff
George Mason University Entrepreneurship Center – Fairfax, VA
11/4/05
“Marketing Your 50+ Community” – Todd Harff
New England 50+ Symposium 2005 – Ledyard, CT
11/1/05
“Counting on 50+ Success” – Todd Harff
Association for Continuing Higher Education (ACHE) – Worcester, MA
5/18/05
“Marketing That Motivates” – Todd Harff
Building for Boomers and Beyond – Chantilly, VA
1/05
“Small Builders with Big Ideas for Active Adult Marketing” – Todd Harff
2005 IBS Education Conference, International Builders Show – Orlando, FL
6/7/04
“Maximize Your Marketing Effectiveness” – Todd Harff
Special Guest Speaker for MBA Program, Strayer University – Northern Virginia
2/24/04
“What Makes a Great Ad?” – Todd Harff
Prince William Regional Chamber of Commerce – Dumfries, VA
4/30/03
“Urban Infill for the Active Adult” – Todd Harff
Building for Boomers – Palm Springs, CA
11/24/00
“Marketing To The Target Market When And How To Start” – Todd Harff
NVBIA – MNCBIA – Tysons Corner, VA
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