Upcoming Speaking Engagements: 5/14/10 Want to know more about the attitudes of older Internet users towards/usage of social media, and what it means for marketing to Boomers? Creating Results will present the results of national research being conducted with Baby Boomers, Silent Generation and other 40+ adults at the "Marketing to Boomers and Beyond" workshop, May 14, 2010 in Manhattan (New York). Find details and register today (early bird pricing ends April 1) at http://www.beyondboomers.com/workshop.html. Want to be a part of that research and shape tomorrow's marketing to Boomers and mature consumers? If you're 40 years old or better, just follow the links below to share your thoughts. Website preferences Attitudes about social media (especially if you're not currently an active social networker) 6/6/10 - 6/9/10 VANHA (Virginia Association of Nonprofit Homes for the Aging) Annual Conference, The Homestead. Todd Harff will share new research regarding the way Boomers and seniors use the Internet to find and move to active adult and continuing care retirement communities. Includes tips and strategies to improve the usability of your website and make it work more effectively.

Past Speaking Engagements:

3/31/10
Todd Harff's presentation at the international Builders Show - "The New Deal for Selling in the New Decade" - was so highly-ranked that NAHB has asked Todd and his co-presenters to reprise the program as a webinar.

Discover more effective follow-up strategies and techniques to promote sales, including integrated Internet solutions and personalized 'prospect touches.'

3/11/10
"Risks and Rewards of Social Media" - Todd Harff demystified social media marketing for audience members at a lunch meeting of The Coalition for Human Services, in Montclair VA.

2/17/10
Social Media and Internet Marketing - Kathy East shared tips for effective social media marketing with members of the Prince William Regional Chamber of Commerce, as part of the "Marketing with an Edge" series.

1/28/10
Top Take-aways from IBS 2010 - Todd Harff presented insights and tips from this year's International Builders Show at the 50+ New England Housing Council Annual Meeting. A free white paper with 10 key take-aways for planning, developing and marketing residential real estate to Boomers and beyond can be downloaded at 2010TopTen.

1/22/10
The "New Deal" for Selling in the New Decade - International Builders Show - Creating Results' Todd Harff was joined by real estate marketing/sales experts Jane O'Connor and Barbara Kleger in redefining the "4 Ps" of marketing as they apply to the over-50 set: People, Process, Pursuit and Purchase.

1/20/10
How to Get Started in Sales & Marketing - 50+ Housing Council session at the International Builders Show for those new to active adult communities or other senior real estate.

1/18/10
Marketing to Active Adults - Todd Harff taught the new course he authored for the National Association of Home Builder at the International Builders Show. Part of the CAASH (Certified Active Adult Specialist in Housing) program, this course gives professionals a greater understanding of marketing strategies to help move active adults toward purchase.

12/10/09
Social Networking for Businesses - Todd Harff to offer tips, strategies on using social media to reach your business goals. Part of a workshop on presented by George Mason University.

11/1/09
We are a proud sponsor of this year's DC Senior Resource Group Open House! Join Creating Results and professionals from senior living, continuing care retirement communities and other "senior industries" for this terrific event

10/28/09
Successful Social Media Practices - Todd Harff to share tips for small- to medium-sized businesses on using social engagement to reach their goals. The Rotary Club of Lake Ridge (VA)

5/15/09
Todd Harff has been invited to share PHOTO FINISH survey results as part of a conference on “Hot Trends in Marketing to Boomers and Mature Consumers,” in Washington, DC.

4/27-29/09
Can marketing to 50+ homebuyers be “a fine romance”? Todd Harff and a panel of real estate marketing experts talk about common relationship blunders made by sales and marketing teams, and how truly loving your prospect can help in market research and positioning your community.  Building For Boomers, Philadelphia, PA.

2/25/09
Erin Read Ruddick will be part of a panel addressing branding and viral marketing at the Harvest New England Agricultural Marketing Conference in Sturbridge, MA.

1/28/09
Webinar, International Mature Marketing Network –  How do you know what pictures turn off (or on) mature consumers?  Todd Harff presented findings and insights from PHOTO FINISH, Creating Results’ proprietary national survey into the marketing photo preferences of mature consumers.

1/20/09
International Builders Show –  Todd Harff teamed up with Chris Grady of KEPHART and Lita Dirks of Lita Dirks & Company to talk about “what’s cool” in community planning, marketing and merchandising to the 50+ homebuyer.

12/4/08
International Council on Active Aging annual conference – Todd Harff and Erin Read Ruddick presented preliminary findings of the agency’s proprietary survey on types of images work – and what don’t – in advertising to active adults.

11/13/08
Mystic Coast & Country Travel Industry Association – Todd Harff demonstrated the “Power of Generational Marketing” for travel, hospitality and tourism-related businesses. This interactive session looked at how to understand and market to Silent Generation, Baby Boomer and Gen X travelers.

10/8/08
Mature Living Choices – Todd Harff shared insights into “Marketing that Works in a Downturn” during this teleconference, part of the Ask the Experts series.

10/7/08
Rhode Island Hospitality & Tourism Association – Erin Read Ruddick addressed the subtleties of marketing to 40+ consumers at RIHTA’s monthly Women in Business luncheon.

9/4/08
Greater Washington Builder Expo – Todd Harff and Jay McKenzie, VP New Home Group for Network Communications, Inc. presented cutting-edge strategies for making real estate websites connect with today’s savvy home buyers.

6/18/08
Prince William County Chamber of Commerce - Todd Harff presented thoughts on how to “Make Branding & Marketing Work for You.” Click here to see slides that define branding, address how it works within your marketing strategy, and offers helpful marketing tips and strategies that provide instant impact in any economic conditions.

5/20 - 5/23/08
Virginia Association of NonProfit Homes for the Aging 2008 Spring Conference – The Homestead Resort, Hot Springs, VA – Lisa Vega, Marketing Programs Manager, teamed up with Karen Hodge of Senior Marketing Solutions and Glenn West of Westminster at Lake Ridge, for a dynamic session on what CCRCs can learn from Active Adult communities.

5/19 - 5/21/08
Building for Boomers & Beyond: 50+ Housing Symposium – New Orleans, LA – Vice President of Client Services Kathy East participated in a panel addressing "Fair Housing for 50+ Builders."

4/9//08
"E-Marketing 101" workshop – Brian Clark, Director of Research & Strategic Planning, provided insights and action steps for effective online advertising.
Prince William County Greater Manassas Chamber of Commerce – George Mason University, Manassas, VA

2/08
"Websites that Work for Active Adults." – Todd Harff, President/CEO
International Builder Show - Orlando, FL

1/23-2/4/08
"Practical Approaches for Challenging Times":
Erin Ruddick, Client Services Director
50+ New England Housing Council Symposium – Portsmouth, NH

01/08
50+ Housing Council – Todd Harff moderated a discussion panel on prospect follow-up strategies for Active Adult communities.

12/07
International Mature Marketing Network – Todd Harff was one of four presenters for IMMN's first webinar on 40+ marketing.

5/07
“Survey Says... How 50+ Consumers Buy and Sell Homes” – Todd Harff
Building for Boomers – Denver, CO

5/07
“Effective Websites and E-Marketing Today” – Todd Harff
Building for Boomers – Denver, CO

Click here to view more Past Speaking Engagements... GO

TOP

The Company:
Speaking Engagements

Bring new insights into mature consumers to your company, organization or association. Energize your team. Get the tools to build better relationships with prospects and customers, thanks to a better understanding of Baby Boomers and beyond.

Todd Harff and Creating Results team members are available to share their expertise – at seminars, conferences or in private consultation or training sessions.  Results-driven presentations cover topics related to understanding and marketing to the 40+ adult, multi-generational marketing, active adult housing and more.

If your business desires to grow, start by increasing your effectiveness with those who hold the power of the purse:  mature consumers.

Copies of selected speeches may be available on request. For more information, or to book Todd or a member of the Creating Results team, please contact us today.

Speaking/Consulting Contact:
Erin Read Ruddick
Email: erin@creatingresults.com
Phone: 888-205-8899 x 34

Media Kit