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PHOTO FINISH Survey –
Top-Line Results

MARKETING AGENCY TURNS RETIREMENT LIVING UPSIDE DOWN, PAINTS A PICTURE OF COMMUNITY, AND EARNS TWO NATIONAL MATURE MEDIA AWARDS

Woodbridge, VA – [January 28, 2008]. As companies try to do more with less, generational marketing experts Creating Results today unveiled the results of PHOTO FINISH, a proprietary survey addressing what type of photography is most effective when advertising to the mature consumer, Baby Boomers and beyond.  Researchers surveyed more than 414 Americans over 40 years old, and revealed, among other findings, that Single Image ads are significantly more effective than multi-image Collage style pieces (66% to 34%)…view news


PHOTO FINISH Survey –
Selected Graphs


Graphs and charts illustrating the PHOTO FINISH findings are available for your review and/or use. Click small image of graph to download. (please respect and include copyright information – thank you!)

The Company: News
There always seems to be something new at Creating Results!

This is where you will find recent press releases issued by Creating Results announcing new staff and promotions, client achievements and other newsworthy events. Keep checking back to find out what we’re up to!

Media Relations Contact:
Karen Pitts Baugher - Director of PR
Email: karen@creatingresults.com
Phone: 888-205-8899 x 34

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Check out our latest Newsletter

Preferences by Category,
All Respondents
Preferences by Family Ties, Lifestyle vs. Product Imagery
Preferences by Employment, Cropped vs. Identifiable Imagery
Preferences by Age, Single vs. Multiple Images

Latest News from Creating Results:

4/09
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06/15/07
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05/01/07
Working for a Life (Not a Living) - 50+ Housing Magazine ...

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Click here to view all past news...Go

 

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2008 Mature Media Award Winner

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