Neat case study and analysis by Boomer marketing expert Brent Green of a wonderful Mutual of Omaha campaign.  Consumer testimonials + videos = emotional relevance.

 As “professor” Green puts it,

“the Mutual of Omaha’s campaign [is] quite wise in the context of much national stupidity. It’s a nuanced and integrated branding program that appropriately portrays older people as relevant, passionate and committed. It’s optimistic, realistic and memorable in its simplicity.”

 We love that the entire campaign uses testimonials, a technique proven highly effective with Boomers and beyond.  And that it taps into values that are truly ageless.  Iris’ desire to change her life (and be closer to her son).  Bob’s desire to leave a legacy.

Mature marketing that respects its subject and WORKS.  Aha!