Marketers are being asked to do more wtih smaller budgets. The photography they select can be powerful and cost-effective, or can actually turn prospects off.
Find out why and get insights into the image preferences of mature adults.
This free 60-page eBook contains the results of research conducted with more than 400 adults over 40. It has been featured in BrandWeek, Marketing Charts, 20plus30 and Marketing Sherpa, among other outlets.
Who’s behind those Foster Grants?
Smart marketers who seem to understand that marketing without regard to age is the best marketing. We applaud Foster Grant for their recent selection of Raquel Welch (68) for a new ad campaign.
Welch seems a great match for the brand’s message: both are sexy, authentic, and timeless.
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Mature Marketing Matters - Blog by Creating Results, LLC is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License. Based on a work at www.maturemarketingmatters.com.
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