CR Insights

SLIDE SHOW – Make Branding & Marketing Work for You

OPINION – Eons is abandoning its 50+ age requirement; now anyone over 13 can join.  We’re not surprised: this past December, we cited Eons as an example of what’s not working in mature marketing.  On- or off-line, communities are not built around age alone. There’s got to be greater relevance and opportunities to connect.

IMMN WEBINAR – What Works and What Doesn't in US 40+ Marketing

ARTICLE – People who refuse to retire are changing retirement communities. Read "Working for a Life (Not a Living)" – 50+ Housing Magazine Spring 2007

WHITE PAPER – 15 Top Tips for Designing for the Mature Consumer

WHITE PAPER– Email Deliverability: Create a PACT for Performance

OPINION – Seven Rules for Powerful Pre-marketing to Active Adults

What's YOUR 50+ IQ? Take the Creating Results Test

CR Finds

TechCrunch has a nice analysis of the Eons news but we found truly interesting to read the comments. Early posts included many negative stereotypes about boomers and beyond, later balanced by some smart responses from actual boomers and from 50+ marketing experts like Chuck Nyren.

"Green means more than money when targeting Baby Boomers." Read the latest Focalyst study. Todd Harff noted this trend in his IMMN webinar overview of mature marketing.

Baby Boomers are the most likely to cite newspapers, TV or magazines as their main source of information.  Recent stats from eMarketer show why multi-channel campaigns are important.

Every challenge is unique, requiring understanding before action. Creating Results specializes in marketing to consumers who are more than 40 years old and pursuing a higher quality of life.  We understand your target, and can market effectively to them.

Our team has years of experience motivating the affluent members of the Baby Boomer and Silent generations. We’ve worked with them, sold to them, interviewed them, written about them, and spoken to national audiences about them.