CR Insights

RESEARCH – Marketers are being asked to do more with smaller budgets. The photography they select can be powerful and cost-effective, or can actually turn prospects off.  Find out why and get insights into the image preferences of mature adults. 

SLIDE SHOW –In tough markets, many companies wonder if they should be investing in "doing branding."

When Todd Harff recently addressed one of the largest chambers in the Washington DC-area, he advanced the notion that a slow economy is the perfect opportunity to focus on branding, because you have the time to invest.

Learn how to
Make Branding and
Marketing Work for You

OPINION – Research tells us mature customers place a high value on product trials, and on referrals. Vaseline's new campaign tracking lotion recommendations in an Alaskan town demonstrates the power of one plugged-in 40+ consumer.

RELEASE – 10 Ways Marketers Should Grow Up in 2008

WHITE PAPER – Is your website primed for the 50+ market? Get tips on improving the usability of your site, so you can get mature consumers ready to buy.

OPINION – This is the first generation where it is acceptable to be a single woman, but you'd never know it from much of the advertising targeting 50+ers. There are 13.1 million single women over 50. Only 3.6 million are low income. Yet seldom are single women shown, and even more rarely are they confident, successful and happy. In a challenging economy, businesses are missing a big opportunity if they overlook the mature woman.

ARTICLE – People who refuse to retire are changing retirement communities. Read "Working for a Life (Not a Living)" – 50+ Housing Magazine Spring 2007

QUICK QUIZ – What's YOUR 50+ IQ? Take the Creating Results Test.

WEBINAR – What Works and What Doesn't in US 40+ Marketing – IMMN December 2007

OPINION – More than ever, research can improve your chances of success and make your programs more cost effective. Read how research helps builders and a brand-new museum.

CR Finds

Who's behind those Foster Grants? Smart marketers who seem to understand that marketing without regard to age is the best marketing. We applaud them for their recent selection of Raquel Welch (68) for their new ad campaign. Welch seems a great match for the brand's message: both are sexy, authentic, and timeless.

27% of Americans plan to put off home purchases because of the economy. We're glass half full people. To Creating Results, that means 73% of those in the market are still open to opportunities. Where will they be looking? 87% say the web.

Find out if your website is primed to capture 50+ homebuyers.

Stock market turbulence means those who don't have savings for retiring will find themselves in a workplace that – for the first time – includes members of FOUR generations... unless they are forced out by organizations looking to reduce benefit costs and inflated wages. AARP's report on multigenerational workforces has some terrific information, despite lumping the Silent Generation in with WWII.

As consumer-focused marketers, we note that it's always easiest to market to folks who are roughly your age. Companies that invest in training their youngest workers to effectively communicate with all ages will have a competitive advantage.

"Green means more than money when targeting Baby Boomers." Read a recent study by Focalyst. Todd Harff noted this trend in his IMMN webinar overview of 40+ marketing.

Baby Boomers are the most likely to cite newspapers, TV or magazines as their main source of information.  Recent stats from eMarketer show why multi-channel campaigns are important.

Every business challenge is unique, requiring understanding before action. Creating Results specializes in marketing to consumers who are more than 40 years old and pursuing a higher quality of life.

On this page, our team shares its finds and insights into Baby Boomers and beyond.  We’ve worked with these mature customers, sold to them, written about them, conducted research with them, and spoken to national audiences about them. And, because of this, we can help you market effectively to your 40+ targets.

Our team has years of experience motivating the more affluent members of the Baby Boomer and Silent Generations. We know how to motivate your mature customers to buy.