Marketers are waking up to the spending power of baby boomers / seniors and wondering how best to reach them online. Many are considering diving into the newest, shiniest social networks but worried about the risks and benefits.
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( ! ) What are the top online activities by generation
( ! ) Where do email and social networking fit in during an average day
( ! ) Why is email critical when marketing to matures
( ! ) What percentage of users of the major social networks -- Facebook, Linked In, Twitter, Google+ -- are over 50
( ! ) Why a baby boomer will/won't become your brand's friend