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Events and Conferences

UPCOMING EVENTS

Feb 9 International Builders Show
INTERNATIONAL BUILDERS SHOW 2012
 
Is 50+ Housing Declining or Thriving?
Todd Harff, panelist; 10:00AM Thursday February 9th; West 314B
 
Feb 10 International Builders Show

INTERNATIONAL BUILDERS SHOW 2012

Marketing to the 50+ Buyer: Social Media and Much More
Beth Rand, panelist; 8:00AM Friday, February 10th; West 314B

PAST PRESENTATIONS & EVENTS

Nov 30 - Dec 3, 2011 - International Council on Active Aging Annual Conference

Todd Harff presents at ICAA's Annual Conference on "Following Your True Leaders: Your Customers"

5/19/11 “The Future of 50+ Housing”

Todd Harff is a featured speaker at the NAHB 50+ Housing Council Spring Board of Directors Meeting in Washington, DC.

Read Todd's 2010 predictions for 50+ Housing - download a free whitepaper.

3/22/11 “Social, Silver Surfers: Attitudes of Boomers and beyond towards websites and social media”

Creating Results shares findings from the agency's "Social, Silver Surfers" research with a global audience during a webinar for the International Mature Marketing Network.

Download a free eBook with actionable data and insights for online marketing to Baby Boomers and seniors.

1/14/11 “50 Ways to Engage 50+ Online Homebuyers Through the Web and Social Media”

A fun and fact-based session for the 2011 International Builders Show on how to use the Internet more effectively to market homes to the 50+ buyer. Separate hype from reality. Learn actionable insights to help you develop strategies to attract and motivate 50+ consumers, including how you can use social media to engage active adult leads.  Become familiar with the 12 critical steps you need to take to effectively capture and nurture your online leads among 50+ buyers.

“Social, Silver Surfers: Attitudes of Boomers and beyond towards websites and social media”

Todd Harff presents findings and actionable insights from 2010 national research conducted with 40+ adults at the International Council on Active Aging Conference in San Diego.

Download a free eBook with actionable data and insights for online marketing to Baby Boomers and seniors.

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