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Events and Conferences


3/12/2015 LeadingAge Massachusetts Senior Symposium

March 12th 2:00-3:00p.m. Todd Harff and Erin Read present "The End of Advertising, the Rise of Engagement," a look at the marketing trends impacting senior living. Action steps for small, medium and large organizations.

3/17/15 - 3/19/15 - LeadingAge PEAK Leadership Summit

Visit us at Booth #807 and take our 1-minute marketing trends survey! You'll be entered to win a Starbucks gift card.

3/20/2015 LeadingAge Rhode Island

Jessica Ruhle and Erin Read will be presenting  "Social Media for Retirement Communities" on March 20th from 2:45-4:00 p.m.

Click here to learn more!

4/20/15 - 4/22/15 LeadingAge Maryland Annual Conference

Todd Harff and Beth Spohn will be presenting at this year's LeadingAge Maryland Annual Conference. Their program -- "Stay, Fly Shop to Succeed: What Senior Living Can Learn from Global Leaders" -- is on April 21st.

Be sure to also stop by our booth on the Expo floor!

6/17/15 - 6/19/15 LeadingAge Pennsylvania Annual Conference

Todd Harff and Erin Read present "The End of Advertising, the Rise of Engagement" from 2:30 pm to 4:00 p.m. on June 17th.

Also, visit us at Booth #155!


01/02/15 E.L.D.E.R. Marketing Management Course, Lasell College

Todd Harff and Erin Read will partner with Dr. Hector Iweka of Lasell College to develop Marketing Management course that will be first presented in January, 2015.

"Developing a Mature Consumer Strategy" is part of a professional certificate for eldercare management, presented by E.L.D.E.R. through Lasell College Graduate and Professional Studies.

08/26/14 LeadingAge Ohio 2014

Join Creating Results at the 2014 LeadingAge Ohio conference, August 26-28.

09/11/14 Massachusetts Adult Day Services Quarterly Meeting

Erin Read will share "5 Key Strategies for Boosting Marketing Success" with members of the Massachusetts Adult Day Services Association on September 11, 2014, at the College of the Holy Cross. The presentation covers critical steps, from really knowing your target market to consistently delivering effective messaging to preparing for future success.

1/14/11 “50 Ways to Engage 50+ Online Homebuyers Through the Web and Social Media”

A fun and fact-based session for the 2011 International Builders Show on how to use the Internet more effectively to market homes to the 50+ buyer. Separate hype from reality. Learn actionable insights to help you develop strategies to attract and motivate 50+ consumers, including how you can use social media to engage active adult leads.  Become familiar with the 12 critical steps you need to take to effectively capture and nurture your online leads among 50+ buyers.

10/21/14 LeadingAge 2014 Annual Meeting, Nashville


Todd Harff, Robert E. Snyder and Paul Duffy will demonstrate how senior living communities can enhance their appeal (and gain other benefits) through partnerships and experiential marketing. Tuesday, October 21 at the 2014 LeadingAge Annual Meeting in Nashville.

11/12/14 ICAA Marketing Symposium, Orlando

Creating Results' Todd Harff and Erin Read will present an interactive session as part of the first-ever International Council on Active Aging Marketing Symposium. Wednesday, November 12, 2014 in Orlando.

11/13/14 ICAA Annual Conference, Orlando

Todd Harff and Erin Read bring Creating Results' highly-recommended presentation, Stay, Fy and Shop to Success to the active aging services and products audience at this year's ICAA Annual Conference. Thursday, November 13, 2014 in Orlando.

11/20/14 SMASH Senior Care Marketing Summit, Chicago

Can you "make a dinosaur dance"? Do print, digital and ROI make strange bedfellows? Todd Harff shares important strategies for incorporating a marketing "dinosaur" like direct marketing into a modern, integrated program at the inaugural SMASH Senior Care Marketing Summit.

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