Results Created
Brand Identity
 |
Catons Crossing Brand IdentityCatons Crossing offers businesses a prestigious location with inspired design. The community's branding conveys the same through an identity package that features high-end papers, sophisticated design and attention getting embossing details. |
 |
Central Parke Brand IdentityCentral Parkes logo is carried throughout all marketing materials, including advertising, signage, displays, web and promotional items. The dancing figure is playful, conveying the fun-filled life in store for 55+ residents. The brand took its name from a park element common to each community. |
 |
EOS-21 Brand IdentityOrion Residential's purchase of an Alexandria community with a poor reputation was a new beginning for existing and future residents. The logo and tagline created are unique, hip and effective with young, multicultural targets. Branding increased the perceived value of the condominiums and improved income and retention of the rental product. |
 |
Potomac Hospital Brand IdentityA thoughtfully designed logo for a highly-successful fundraising campaign: a soft heart represents the selflessness of the campaign volunteers and donors; ribbons built from the two waves in the existing Potomac Hospital logo connect the past and present. Materials flowed from the logo design, and the campaign met its goal of $1 million in campaign pledges a year ahead of schedule. |
 |
Rumford Center Brand IdentityThe powerful logo evoked the history of the mill renovation and made its future look exciting and appealing. The brand featured vibrant colors that also defined the mixed-use products to be offered (residential, office or retail). |
 |
Shea Studios Brand IdentityBeautiful and often playful designs were the hallmark of this interior design firm, yet the website was weighted down with text. A fun, fresh new look is more appealing and even allows prospects to interact with the designers by positing questions. |
 |
Valemount Brand IdentityThe Village of Valemount needed an appealing logo that spoke to the charm and wealth of activities found in this tourist destination in British Columbia. They got a system of logos and a brand that effectively positions them as a year-round vacation spot, and helps online/offline visitors find their way to fun. |
 |
Verena at Virginia Center Brand IdentityStrong, sophisticated branding visually communicates the luxury experience to be had at newly-launched Verena senior apartments. Golden laurels project an upscale look for luxury senior apartments. Creating Results tested potential names and logos with target consumers. The final brand emerged a clear winner. |
 |
Willow Valley Brand IdentityWhile creating a new Welcome Center experience, a refreshment of the Willow Valley Communities logo was called for. Changing the color to a fresh clean and spa-like green with bronze was the perfect solution. The willow tree became more authentic by adding more detail. |
Marketing
 |
Arora Hills Integrated MarketingAn integrated marketing campaign uses specific shapes, colors and specially selected outdoor lifestyle images to promote a community "Designed by Nature, Built by Artists." The marketing campaign drove 644 home sales between 2003 and 2008. |
 |
GlenRiddle Integrated MarketingA stunning logo became a unique touchstone for a brand, and a marketing campaign that celebrated the community's prestigious historical significance. Within two years of the start of the program, 150 homes had been sold. |
 |
Quinn's MarketingThis "jewel" of a brochure features a high-end elegant look and feel. It reflects the customer experience, and drove leads - customers featured in a special shoot became the store's word-of-mouth marketing weapon. |
 |
Westminster at Lake Ridge Integrated MarketingNew positioning of this CCRC yielded immediate results, thanks to a thoroughly integrated marketing communications program including a stationery package, print ad campaign, website, quarterly newsletters and collateral materials. |
 |
Willow Valley Marketing |
 |
The Woods at Newtown MarketingThe standard 2-pocket folder is re-imagined, with bold colors, specialty die cuts, and rich, layered visuals in this brochure for an Active Adult Community. |
Web
 |
The Chestnut Inn WebsiteA website that allows hotel guests to experience the simple elegance of a historic property, before they even arrive. |
 |
IMMN WebThe website for IMMN was created as a gathering place for mature marketing professionals. The fresh look flows from the logo, and an eye-catching circle graphic subtly communicates the organization's global reach. Ideas, research, advice and events are easily accessed by members and visitors. |
 |
Shea Studios WebBeautiful and often playful designs were the hallmark of this interior design firm, yet the website was weighted down with text. A fun, fresh new look is more appealing and even allows prospects to interact with the designers by posting questions. |
 |
Victoria Falls Web RedesignA site refresh led to a cleaner design with easier navigation, better search engine optimization, and two easily-updated home page elements. It also kept the community from feeling "stale." The changes made the website the number one source of traffic for the community. Links from organic searches surpassed those from online display/pay per click ads within three months of the launch of the re-designed website. |
 |
Westminster Online/Offline CampaignA one-two punch provided by an integrated online/offline marketing campaign that spoke directly to the benefits of retirement living. The objectives were two-fold: increase the number of eLeads (online registrations) and boost attendance at informational events. |
 |
Willow Valley WebWillow Valley Retirement Communities needed a website that would act as an effective, online Welcome Center. Launched in January 2010, this dynamic new site is content rich, features interactive and social media techniques, and is optimized for search engines. Six months later, the website’s visibility in search engines has nearly doubled. The site became the source of 12.2% of all leads between February and June, nearly 3 times the same window in 2009. |
 |
Verena at Virginia Center WebCan luxury living still be sensibly priced? Can an elegant web design still be user-friendly, motivating and search optimized? This website powerfully demonstrates ... yes, it can. |
PR/EVENTS
 |
Arora Hills Corn MazeTake one slow sales season. Add land waiting for future development and the seeds of creativity. What grew was an award-winning event. The Arora Hills Corn Maze dramatically increased traffic, generated positive PR, and communicated the brand's outdoor lifestyle messaging. |
 |
Potomac Hospital Capital CampaignA well-planned, well-executed public relations program helped this community hospital generate community support and raise $1 million dollars ahead of schedule. |
 |
Rumford Center ABC 6 News SpecialSolid public relations efforts garnered positive publicity for not one but two Creating Results clients in a nightly TV news focus on economic development in the town of Rumford. Prime-time Running Time:2:26. Equivalent Ad Cost: $2000++. True Value: Priceless. |
 |
Rumford Center PBS SpecialAs developers worked to bring new life to a historic mill complex, public relations proved the best way to tell the story of its past and drive interest in its future. A targeted pitch led to a half-hour feature on a local PBS station that generated leads for Rumford Center. The final show incorporated artwork and messages provided by the marketing team. |
 |
Victoria Falls OLLI AnnouncementCentral Parke's special partnership with the University of Maryland established an OLLI (Osher Lifelong Learning Institute) "campus" right at the 55+ resort community. The partnership builds on the brand's mission to build communities for active adults to live, learn and thrive. The kick-off public relations effort generated positive regional and national press for Central Parke. |
 |
Westminster Resident Artist ProfilePersonal stories and beautiful artwork together paint a picture of a vibrant lifestyle at this Continuing Care Retirement Community. Targeted pitches led to two nearly full-page stories on the talented residents of Westminster at Lake Ridge. This PR effort made other marketing elements work harder, generated leads, and improved perceptions without added investment. |
Displays
 |
Arora Hills DisplaysArora Hills visitors experience the communitys nature first-hand at the Welcome Center, where Creating Results brought the outdoors in. Winner 2004 Major Achievement in Marketing Excellence (MAME) Awards - Best Sales Center. |
 |
Verena at Virginia Center KioskVerena's sales team did not want to lose time meeting new prospects while their sales office was under construction. The out-of-the-box solution took them into a kiosk in the mall (conveniently located across the street and frequented by active adults). Promotional posters, take-one brochures and a continuous slide show added up to 24/7 marketing magic. |
 |
Willow Valley DisplaysThe Welcome Center - inspired by Willow Valley's residents - offers a multisensory journey that effectively conveys the community's innovative leadership and dedication to providing a superior environment. Multimedia and traditional displays are mixed a long a welcoming curved pathway. Visitors continually comment on the beauty of the space and find the Discovery Room comfortable and easy to navigate. |
Advertising
 |
Dutchman's Creek AdvertisingThis ad uses humor to effectively promote an upscale yet comfortable lifestyle offered at Dutchman's Creek. The headline and image work together to convey the community's unique selling point, the wide-open vistas offered by each home. |
 |
Sunset Harbour AdvertisingA feast for the eyes, this ad stands out from traditional real estate advertising. It was one component of an integrated marketing campaign that generated nearly 1,000 leads in less than four months. It also won a Major Achievement in Marketing Excellence Award as Best Color Ad in 2008. |
 |
Westminster at Lake Ridge AdvertisingThis ad received a 2008 National Mature Media Award and a Gold Award from the Best of 50+ Housing Awards. In the words of the jurors It stands out in the crowd on a busy page, because its creativity turns the reader upside-down. ... The ad does a great job of making the reader stop to read it, and easily identifies whats different with large print, that also makes it easy to read. |
 |
Westminster Move Forward AdvertisingRather than hide from challenging economic conditions, Westminster met them head on with the "Move Forward" campaign. A positive tone and a strong call to action runs through direct mail, advertising and web appeals. |
 |
Willow Valley AdvertisingWillow Valley's targets are highly-educated and accomplished professionals in their mid-to-late 70s. The image shows a relatable gentleman completely focused on his passion. The copy conveys that the community shares his passion for perfection. |
 |
The Woods at Newtown AdvertisingThis ad breaks with traditional real estate advertising with a concept that speaks to the desires and aspirations of active adult homebuyers. Lush photography subtly promotes one of the community's features - an on-site pond. |
