Quinn's Marketing

Desired Results:

Create a champion marketing piece that captured the essence of the personal, luxury customer experience offered by Quinn’s Goldsmith, Inc., a full service jewelry store located in historic Occoquan, Virginia. The ultimate goal was to help Quinn’s appeal to a more affluent client and increase sales.

The Solution:

The creative team started by tapping into the jeweler’s fun, non-traditional reputation. They created a concept that rejected stock photography in favor of a custom photo shoot.
Creating Results selected photographer Gary Landsman and his team, known for their work with Washingtonian magazine. To add a personal touch, build the brand and encourage word-of-mouth marketing, Quinn’s customers were selected as models.

Closing the store for one day, the team captured 25 outstanding shots. These images were retouched to add drama. The designers played off the colors of Quinn’s signature gift bag, incorporating dark green with gold accents into all the designs.

The images were incorporated into the website and into the new 5x8 brochure. It was printed on heavy paper stock and features spot UV coating throughout to create a high-end, elegant look. The high gloss cover includes two simple images and a unique tagline that finish off the rich look and feel of the piece. A small number

The Results:

For owners Terry and Sherry Quinn, the photo shoot was a gold-plated success!

Word quickly spread among regular customers, who came into the store requesting copies of the brochure to share with friends. The client base was engaged in the fun, romantic image of the store. Store owners reported an increase in sales to existing customers and in new visitors to the store.

The emphasis on Quinn’s signature colors enhanced brand recognition. The style of the brochure was incorporated into the website, for a better quality consumer experience.