CR News
Remember the old saying, "Physician, Heal Thyself"? We confess that even though we're hip to all the best practices in marketing and communications, we often get too busy to share our own news. (Clients come first!) And there typically is a lot to share.
You're invited to read our announcements, or get the latest on upcoming events and happenings. Or, check out the Newsline. There we've collected some relevant "press clips"- links to articles where we've been honored to share our insights and expertise. For even more up-to-the-minute news you can use, please follow us on Twitter.
LATEST NEWS
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April 26, 2012
Job opening: Marketing Coordinator for Woodbridge, VA office.
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February 14, 2012
At Creating Results, we have had the privilege of working with leading developers of active adult communities and continuing care retirement communities across the country for more than 10 years. Despite the economy, our clients have been innovative in finding solutions – not just for their own sales & occupancy but for the challenges their buyers face. What they all have in common is they were able to help their prospects by tailoring solutions to their issues. In this article we examine five great initiatives that have proven successful for our clients.
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February 14, 2012
With eight out of ten seniors saying they are happy where they are, how do you motivate them to move to your community?
This edition of Creating Results eNews offers actionable steps to overcoming objections and motivating your prospects to move. You’ll read about communities like your own that have created easy and innovative programs that produced sales.
Click the headline above to read about tire-kicking, house-staging and other programs proven to get baby boomers and seniors moving to your CCRC or active adult community.
5 Ways to Increase Sales and Occupancy | Best of 50+ Housing Award
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Marketing to the 50 Plus Buyer: Social Media and So Much MoreFebruary 10, 2012
Social media may be today's buzzword in marketing, but builders and marketing professionals know that it takes more than a Facebook page or a blog to reach your 50+ homebuyers. Beth Rand offered insights as tips as one of three speakers on a panel at the International Builders' Show in 2012.
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Is 50 Plus Housing Declining or Thriving?February 9, 2012
What is the health and future of 50+ housing?
This was the topic tackled by Creating Results' Todd Harff and three nationally-respected builders/marketers of homes and rentals for 50+ers at the 2012 International Builders' Show. View the presentation deck, below, including:
- charts and graphs detailing housing market demand/supply and household income growth by age group,
- photographs and sample marketing illustrating key concepts related to active adult housing.
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January 24, 2012INTERNATIONAL BUILDERS SHOW 2012Is 50+ Housing Declining or Thriving?
Todd Harff, panelist; 10:00AM Thursday February 9th; West 314B
