CR News

Remember the old saying, "Physician, Heal Thyself"? We confess that even though we're hip to all the best practices in marketing and communications, we often get too busy to share our own news. (Clients come first!) And there typically is a lot to share. 

You're invited to read our announcements, or get the latest on upcoming events and happenings.  Or, check out the Newsline.  There we've collected some relevant "press clips"- links to articles where we've been honored to share our insights and expertise. For even more up-to-the-minute news you can use, please follow us on Twitter.

LATEST NEWS

• Feb 9 International Builders Show
  January 24, 2012
  INTERNATIONAL BUILDERS SHOW 2012

   

  Is 50+ Housing Declining or Thriving?
  Todd Harff, panelist; 10:00AM Thursday February 9th; West 314B

   
• Feb 10 International Builders Show
  January 24, 2012

  INTERNATIONAL BUILDERS SHOW 2012

  Marketing to the 50+ Buyer: Social Media and Much More
  Beth Rand, panelist; 8:00AM Friday, February 10th; West 314B

• Internet Marketing Glossary for 50+ Housing (NAHB)
  July 31, 2011

  The variety of features and functionality that can be included when designing a website for baby boomers and seniors can seem overwhelming.  This glossary, shared at an NAHB board meeting, is a handy and possibly inspiring reference for marketers of 50+ housing.

• Innovative Branding Solutions Keep Retirement Community Message Consistent, Clear
  July 31, 2011

  The situation: To create and build the corporate brand of Central Parke 55+ Resort Communities as the Mid-Atlantic area’s preeminent developer of age-qualified communities. Once created, continue to strengthen the brand by creating distinct and memorable identities for each Central Parke active adult community.

• Strategic, Flexible Plan Guides Destination Marketing Organization in Targeting Zoomers (Canadian Boomers, eh?)
  July 31, 2011

  Surrounded on all sides by breathtaking mountains … tucked into a valley in British Columbia … The Village of Valemount lays waiting to inspire and charm visitors.

  Valemount’s municipal and business leaders have a goal to drive domestic tourism. They felt there might be opportunity with Baby Boomers (often known in Canada as “Zoomers”) and reached out to Creating Results because of its mature marketing expertise.

• Retirement Community Boosts Leads through Integrated Online / Offline Marketing Campaign
  July 31, 2011

  A one-two punch provided by an integrated online/offline marketing campaign that spoke directly to the benefits of retirement living. The objectives were two-fold: increase the number of eLeads (online registrations) and boost attendance at informational events.