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Please use the link at left to see announcements, and the latest on upcoming events and happenings. The Newsline features relevant "press clips"- links to articles where we've been honored to share our insights and expertise. For even more up-to-the-minute news you can use, please follow us on Twitter.
In the November-December 2014 issue of the Journal on Active Aging, Creating Results' Beth Spohn looks at how Pensylvania's Landis Communities excels at customer-friendly service practices and information. Click on the headline above to discover Landis' "secret sauce."
The International Council on Active Aging (ICAA) gathers experts for Marketing Symposium to help businesses understand older consumers. Among the speakers are Creating Results President Todd Harff and Director of Strategic Planning Erin Read.
The International Council on Active Aging (ICAA) gathers experts to help businesses understand older consumers and discuss overlooked 50-Plus Adults. Creating Results President Todd Harff and Director of Strategic Planning Erin Read are among the speakers.
Public radio's MARKETPLACE wondered why advertisers don't properly value 60+ TV viewers. They came to Creating Results for insights on advertising and older adults.
Creating Results' Todd Harff was featured in this San Jose Mercury News article regarding the evolution (and importance) of sales centers for 55+ communities.
Q: How do you keep 50+ marketing on the right side of the Fair Housing Laws? I know that doing it wrong can land me in big legal trouble.
A. For 20 years Creating Results has been helping builders market their communities and, while they cannot provide legal advice, they do have a great deal of experience in helping builders navigate and comply with Fair Housing Laws in their marketing.
The first and most important step is to make sure that everyone involved in marketing your company’s understands the applicable laws and regulations ... By “everyone” I mean your sales staff as well as the greeter at your welcome center ...
Click on the headline above to read the article featuring Kathy Easts advice in the 50+ Housing Online Magazine, January30, 2014.