Please use the link at left to see announcements, and the latest on upcoming events and happenings. The Newsline features relevant "press clips"- links to articles where we've been honored to share our insights and expertise. For even more up-to-the-minute news you can use, please follow us on Twitter.
September 12, 2014
Public radio's MARKETPLACE wondered why advertisers don't properly value 60+ TV viewers. They came to Creating Results for insights on advertising and older adults.
March 9, 2014
Creating Results' Todd Harff was featured in this San Jose Mercury News article regarding the evolution (and importance) of sales centers for 55+ communities.
January 30, 2014
Q: How do you keep 50+ marketing on the right side of the Fair Housing Laws? I know that doing it wrong can land me in big legal trouble.
A. For 20 years Creating Results has been helping builders market their communities and, while they cannot provide legal advice, they do have a great deal of experience in helping builders navigate and comply with Fair Housing Laws in their marketing.
The first and most important step is to make sure that everyone involved in marketing your company’s understands the applicable laws and regulations ... By “everyone” I mean your sales staff as well as the greeter at your welcome center ...
Click on the headline above to read the article featuring Kathy Easts advice in the 50+ Housing Online Magazine, January30, 2014.
January 29, 2014
BY ALYSSA GERACE
"Facebook probably won’t help build a senior living brand, but email might, marketing experts revealed during a webinar hosted last Thursday by Senior Housing News and sponsored by Creating Results on how to boost digital marketing return on investment."
Click on title of article for full content
January 24, 2014
As digital adoption by boomers and seniors increases Creating Results is leveraging the online content planning tool Divvy, and was named Divvy'r of the month by the platform.
January 8, 2014
Creating Results and Senior Housing News partnered to present a free webinar featuring recommendations for maximizing digital marketing efforts based on research on mature consumer online preferences.