Case study: Traditions of America develops retirement communities with an exceptional 55+ lifestyle. But their welcome centers felt cookie-cutter, with little emotion that inspires home sales. Creating Results designed an award-winning Welcome Center that succeeds thanks to a fresh approach and deep understanding of Baby Boomers.
A case study on a new 50 plus real estate marketing brand identity. Preparing for the Baby Boomers called for more than great product and a lock-n-leave lifestyle; it called for a new brand that conveyed Traditions of America and its communities in a clean and contemporary way.
Direct Mail Case Study: A strategic and innovative "course catalog" generates leads for the North Hill continuing care retirement community by driving traffic to events.
A print ad for Westminster at Lake Ridge, a CCRC outside of DC, turns senior marketing on its head.
Case study: Willow Valley Retirement Communities was ready to amp up digital marketing efforts with an emphasis on lead generation. Creating Results' campaign delivered 397 leads in 3 months and much, much more.
If you grow it … they will come! Learn how Creating Results generated traffic and increased awareness of Arora Hills, a Clarksburg, Maryland master-planned community, with an event that promoted positive community relations.
Case study of brochure created for North Hill senior living. Winner of a "Special Recognition" 2013 Generations Award.
Case study on marketing events / community relations program for North Hill senior living. Winner of a GOLD "Generations Award" for marketing excellence in 2013.
Case study on website developed for North Hill senior living. Winner of two GOLD Generations Awards in 2013, for Website Design and for Electronic Media, Website.
Case study on email marketing for North Hill senior living. The email marketing program was part of an award-winning Integrated Marketing program that won a PLATINUM Generations Award in 2013 for Excellence in Marketing to Seniors.
Case study on social media marketing for North Hill, a leading retirement community. The social engagement strategy and implementation was part of the Integrated Marketing program which won a PLATINUM Generations Award in 2013 for Excellence in Marketing to Seniors.
Case study on branding for North Hill senior living. The new brand identity was part of the Integrated Marketing program which won a PLATINUM Generations Award in 2013 for Excellence in Marketing to Seniors.
Case study on a Welcome Center designed and built for North Hill, a leading retirement community. The sales center and its displays were part of the Integrated Marketing program which won a PLATINUM Generations Award in 2013 for Excellence in Marketing to Seniors.
Case study on broadcast advertising for industry-leading CCRC (continuing care retirement community), North Hill. The TV ad was part of the Integrated Marketing program which won a PLATINUM Generations Award in 2013 for Excellence in Marketing to Seniors.
Case study on Integrated Marketing for active adult communities developer, Traditions of America. The strategy and implementation were recognized with a "Special Recognition" Generations Award in 2013 for Excellence in Marketing to Seniors.
Case study on public relations / events marketing for active adult housing leader, Traditions of America. Sales events were part of an Integrated Marketing program recognized with a Generations Award in 2013 for Excellence in Marketing to Seniors.
Case study on a sales event which successfully launched the Traditions of America at Bridle Path over 55 community, securing 44 deposits in 2 hours. Event part of an Integrated Marketing Program recognized with a Generations Award in 2013 for Excellence in Marketing to Seniors.
Case study on a social media / email cross-channel promotion for 55 plus housing developer, Traditions of America. Social media marketing campaign part of Integrated Marketing program recognized with a Generations Award in 2013 for Excellence in Marketing to Seniors.
At Creating Results, we have had the privilege of working with leading developers of active adult communities and continuing care retirement communities across the country for more than 10 years. Despite the economy, our clients have been innovative in finding solutions – not just for their own sales & occupancy but for the challenges their buyers face. What they all have in common is they were able to help their prospects by tailoring solutions to their issues. In this article we examine five great initiatives that have proven successful for our clients.
A one-two punch provided by an integrated online/offline marketing campaign that spoke directly to the benefits of retirement living. The objectives were two-fold: increase the number of eLeads (online registrations) and boost attendance at informational events.
Willow Valley realized its Welcome Center needed a complete renovation to present a superior first impression on those who had made the trip to find out more about nearby Lancaster, the Willow Valley community as a retirement destination, and what makes it an innovative leader in the category.
Read this case study to find out how Creating Results partnered with this leading CCRC on a welcome transformation.
The situation: To create and build the corporate brand of Central Parke 55+ Resort Communities as the Mid-Atlantic area’s preeminent developer of age-qualified communities. Once created, continue to strengthen the brand by creating distinct and memorable identities for each Central Parke active adult community.
Strategic, Flexible Plan Guides Destination Marketing Organization in Targeting Zoomers (Canadian Boomers, eh?)
Surrounded on all sides by breathtaking mountains … tucked into a valley in British Columbia … The Village of Valemount lays waiting to inspire and charm visitors.
Valemount’s municipal and business leaders have a goal to drive domestic tourism. They felt there might be opportunity with Baby Boomers (often known in Canada as “Zoomers”) and reached out to Creating Results because of its mature marketing expertise.
While the Internet presents a great opportunity to reach a national audience of educated and active adults, Willow Valley Retirement Community’s web site was dated, hard to navigate, and nearly invisible to search engines. It also did not resonate with Baby Boomers, tomorrow’s prospects who will join today’s CCRC residents, members of the Silent Generation.
Read this case study of a website redesign that improved traffic, doubled search engine visibility and greatly increased the number of leads in the months after launch.
This case study profiles an integrated marketed campaign that successfully promoted a community “Designed by Nature, Built by Artists.” After opening June 1, 2003, Arora Hills sold close to 100 homes by year end. The marketing campaign has driven roughly 644 home sales since 2003.
(In fact, demand surpassed projections to the point that the second neighborhood opened earlier than originally scheduled.)
Seniors moving to a continuing care retirement community (CCRC) have traditionally funded their new home with a sale of their existing home. The stalled economy has led many prospective residents of Westminster at Lake Ridge to put their moves on hold.
How could this Virginia CCRC show itself as a smart retirement decision, and motivate action?
Active adult communities tend to blend into one another, all using the same stock photography and marketing vocabulary. Central Parke wanted to stand out - and above - the crowd. Creating Results was asked to create a fresh creative campaign for Central Parke Communities that appealed to an upscale, active adult buyer and had stopping power.