Case Studies

At Creating Results, we have had the privilege of working with leading developers of active adult communities and continuing care retirement communities across the country for more than 10 years.  Despite the economy, our clients have been innovative in finding solutions – not just for their own sales & occupancy but for the challenges their buyers face. What they all have in common is they were able to help their prospects by tailoring solutions to their issues. In this article we examine five great initiatives that have proven successful for our clients.

The situation: To create and build the corporate brand of Central Parke 55+ Resort Communities as the Mid-Atlantic area’s preeminent developer of age-qualified communities. Once created, continue to strengthen the brand by creating distinct and memorable identities for each Central Parke active adult community.

Surrounded on all sides by breathtaking mountains … tucked into a valley in British Columbia … The Village of Valemount lays waiting to inspire and charm visitors.

Valemount’s municipal and business leaders have a goal to drive domestic tourism. They felt there might be opportunity with Baby Boomers (often known in Canada as “Zoomers”) and reached out to Creating Results because of its mature marketing expertise.

A one-two punch provided by an integrated online/offline marketing campaign that spoke directly to the benefits of retirement living. The objectives were two-fold: increase the number of eLeads (online registrations) and boost attendance at informational events.

Willow Valley realized its Welcome Center needed a complete renovation to present a superior first impression on those who had made the trip to find out more about nearby Lancaster, the Willow Valley community as a retirement destination, and what makes it an innovative leader in the category.

Read this case study to find out how Creating Results partnered with this leading CCRC on a welcome transformation.

While the Internet presents a great opportunity to reach a national audience of educated and active adults, Willow Valley Retirement Community’s web site was dated, hard to navigate, and nearly invisible to search engines. It also did not resonate with Baby Boomers, tomorrow’s prospects who will join today’s CCRC residents, members of the Silent Generation.

Read this case study of a website redesign that improved traffic, doubled search engine visibility and greatly increased the number of leads in the months after launch.

This case study profiles an integrated marketed campaign that successfully promoted a community “Designed by Nature, Built by Artists.” After opening June 1, 2003, Arora Hills sold close to 100 homes by year end. The marketing campaign has driven roughly 644 home sales since 2003.

(In fact, demand surpassed projections to the point that the second neighborhood opened earlier than originally scheduled.)

Seniors moving to a continuing care retirement community (CCRC) have traditionally funded their new home with a sale of their existing home. The stalled economy has led many prospective residents of Westminster at Lake Ridge to put their moves on hold.

How could this Virginia CCRC show itself as a smart retirement decision, and motivate action?

Active adult communities tend to blend into one another, all using the same stock photography and marketing vocabulary. Central Parke wanted to stand out - and above - the crowd. Creating Results was asked to create a fresh creative campaign for Central Parke Communities that appealed to an upscale, active adult buyer and had stopping power.