Studies and Reports

Links to recent research - ours and others - that can help you gain insight into Baby Boomers and seniors and improve your marketing.

• Generations 2010, Pew Internet & American Life Project (2010) - new data on Americans' use of the Internet, with statistics on online activities broken out by age group
   
• Social, Silver Surfers, Creating Results - data from a national survey of Baby Boomers, GenX and seniors on web sites and social media
   
• New Realities of an Older America, Stanford Center on Longevity (2010) - briefing highlighting five important changes shaping America's new demographic reality
   
• Baby Boomer Women & Travel, Vibrant Nation - 2010 data on what Boomer women want from travel and how they make their purchase decisions
   
• The Return of the Multigenerational Family Household, Pew Research Center
   
• 55+ Housing: Buyers, Builders and Beyond, MetLife Mature Market Institute and the National Association of Home Builders (2009/2010) - current consumer preferences and home buying decisions
   
• Profile of Older Americans, Administration on Aging (frequently updated) - statistics on income, housing, employment, health, racial compsition, geographic distribution and more of America's elders (65+, seniors)