Arora Hills Displays

Desired Results:

Arora Hills, a planned community of 1,330 homes, was entering a market already dominated by a larger and more established player that had more extensive amenities and a Town Center with shopping, entertainment, and civic functions. The community’s brand identity was inspired by the site’s trees and streams, the fact that the 374-acre community was preserving 57% of the site as green space, and most importantly, that this space was distributed throughout the community, not just on the fringes, created wonderful opportunities to connect with nature. While construction was still underway and very visible, Creating Results needed.

The Solution:

Creating Results designed the Welcome Center so that prospects’ first impression and last impression is of being surrounded by nature, emphasizing the community brand. We brought the outdoors in!
Visitors follow the stone walking path past lifestyle and product displays and into a “park” replete with outdoor scenes of a forest in the fall, and lots and lots of flowers and plants. Every detail was attended to, from the indoor waterfall, to building the back of a “house” to show its beautiful view of nature. The depth, dimension, sound and texture all combine to create a memorable multi sensory experience. The Welcome Center included an interactive multi-media display that prospects can use to “tour” the community from the comfort of the Center. The Arora Hills’ Welcome Center was designed and produced by Creating Results as a turnkey operation. The agency handled everything from the conceptual design and space planning to the design and installation of the

The Results:

Arora Hills’ visitors were able to experience the community’s nature first hand at the Welcome Center. Prospects enjoyed a multi-sensory experience as they learned about the community at their own pace. The design details, creative space planning, and unique theme established a level of sophistication above the norm in sales trailers, and set Arora Hills apart. It was recognized as the “Best Sales Center” at the 2004 Major Achievement in Marketing Excellence (MAME) Awards. Opening on June 1, 2003, Arora Hills sold close to 100 homes by year-end. In fact, demand surpassed projections to the point that the second neighborhood opened earlier than originally scheduled.

NOTE: The award-winning Welcome Center was closed in January, 2006.