Strategic Marketing Agency Pro Will Author Course for NAHB University of Housing
DC-AREA MARKETING PRO SELECTED TO AUTHOR COURSE
FOR NAHB UNIVERSITY OF HOUSING
Woodbridge, VA– [April 14, 2009]. Todd Harff, President of Creating Results (www.creatingresults.com), a strategic marketing agency has been asked by the National Association of Home Builders to author a new course for the organization’s “University of Housing.” Recognized as one of the top 50 executives in 50+ housing, Mr. Harff will develop a one-day course called Marketing to the Active Adult that will be offered throughout the country to builders, developers, and real estate professionals.
The Marketing to the Active Adult educational program will be a component of the Certified Active Adult Housing Specialist (CAASH) designation. Mr. Harff will manage a team of six subject matter experts as he designs the course.
Mr. Harff is a respected speaker, author and strategist focused on marketing to Baby Boomers and beyond. In 2007, he was one of only 42 national experts to be the first recipients of a Certified Active Adult Specialist in Housing (CAASH) designation from the NAHB. Later that year, Mr. Harff co-founded a new, global organization dedicated to this segment, the International Mature Marketing Network (IMMN).
The award-winning team at Creating Results has marketed more than 42 communities in 12 states, successfully driving more than $4.3 billion in real estate sales and motivating more than 12,000 people to move. For more information on Creating Results, please visit their website at www.creatingresults.com.
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Creating Results is a full-service strategic marketing, PR and advertising firm that drives demand for lifestyle-oriented products and services. Its expertise is in targeting and motivating the 40+ consumer pursuing a higher quality of life, including Baby Boomers and the Silent Generation. In 2007, Todd Harff, President of Creating Results, helped found the International Mature Marketing Network (IMMN), the first and only global organization that shares ideas on connecting with and motivating 40+ consumers. Creating Results beganas a home-based business 15 years ago, the agency now represents clients across the United States from offices outside of Washington, D.C. and Providence, RI. Creating Results earned the distinction of being onInc. magazine’s Inc. 500 List of Fastest Growing Private Companies in the country. The company has helped clients generate over $3.7 billion dollars in sales. For more information, call (703) 494-7888, e-mail info@creatingresults.com, or visit www.creatingresults.com.
