Dynamic Marketing for Leading Continuing Care Retirement Communities Wins 5 National Mature Media Awards
DYNAMIC MARKETING MATERIALS FOR LEADING CONTINUING CARE
RETIREMENT COMMUNITIES LEAD TO RESULTS … AND
FIVE 2010 NATIONAL MATURE MEDIA AWARDS
Woodbridge, VA– [July 8, 2010]. Engaging photography and a strategic focus on the concerns of seniors proved the “secret formula” in marketing two of the nation’s leading continuing care retirement communities. Materials produced for the CCRCs by Boomer/senior marketing agency Creating Results (www.creatingresults.com) produced results AND earned top spots in the 2010 National Mature Media Awards.
The National Mature Media Awards is the nation’s largest awards program to recognize the finest advertising, marketing and educational materials designed and produced for older adults. Creating Results won four awards in 2009, and was honored with another five awards this year.
- Gold in Marketing/Communications– Brochure for Willow Valley Retirement Communities, Lancaster, PA – See jpegs of the winning design
- Silver Award in Publications– Club Brochure for Willow Valley Retirement Communities – View the brochure
- Bronze Award in Marketing/Communications– “Smart Retirement Decision” Campaign for Westminster at Lake Ridge, Occoquan, VA – Read a case study on the campaign, which boosted leads 267%
- Bronze Award in Publications– “Connection Newsletter” for Westminster at Lake Ridge – Check outthe winning edition of this CCRC publication
- Merit Award in Art/Design– “Penny & her owner Dorothy” Photograph for Westminster at Lake Ridge – Click here to see the winning photo
“With each piece, we spoke directly to the concerns of today’s seniors,” noted Todd Harff, President of Creating Results. “Showcasing engaging photography and addressing their questions through dynamic, honest copy makes it easy for older consumers to see how they can maintain their active and enriching lifestyles at one of these retirement communities.”
“Each campaign created positive results for our clients. The National Mature Media Awards program honors are like icing on the cake,” said Harff.
The 2010 National Mature Media Awards Program was presented by the Mature Market Resource Center, a national clearinghouse. The winners were judged for overall excellence of design, content, creativity and relevance to the senior market by a distinguished panel of mature market experts from across the United States.
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Creating Results is a full-service strategic marketing, PR and advertising agency targeting and motivating mature consumers (40+). Todd Harff, President of Creating Results, is a recognized expert in the field of mature marketing and helped found the International Mature Marketing Network (IMMN), the first and only global organization that shares ideas on connecting with and motivating 40+ consumers. Creating Results represents clients across the United States from offices outside of Washington, D.C. and Providence, RI. The company has earned praise, referrals and awards for programs that motivate affluent, mature consumers to purchase. For more information, call (703) 494-7888, e-mail info@creatingresults.com, or visit www.creatingresults.com.
