Leading Baby Boomer Marketing Agency Launches National Survey of Web, Social Media Attitudes

HOW SATISFIED – AND SOCIAL – ARE “SILVER SURFERS”?

LEADING MATURE MARKETING AGENCY CONDUCTS NATIONAL SURVEY

OF THE WEB ATTITUDES, PREFERENCES OF THOSE 40 YEARS OLD OR BETTER

Woodbridge, VA/Barrington, RI – [March 17, 2010].  As Facebook reports increasing numbers of Baby Boomer members and more seniors than ever are active online, strategic marketing agency Creating Results (www.creatingresults.com) is conducting a national research project aimed at uncovering attitudes and preferences of mature (40+) consumers towards social media and the Internet.  Unlike other recent research, the two-survey effort looks at the satisfaction, frustrations and motivations of older people online. 

Now, the two online surveys are being opened to any Internet users ages 40 or better.  Until this point, the research has been conducted with residents and homeowners at some of the nation’s leading CCRCs (continuing care retirement communities) and active adult communities.

Internet users are invited to share their thoughts about social media at http://www.surveygizmo.com/s/233384/40-plus-social-media.  Opinions on web site usability and the role sites play in move decisions are welcomed at http://www.surveygizmo.com/s/249736/40-plus-web-preferences.  The online surveys will close April 15, 2010.

“Gone are the days when you could throw a brochure on the Web or open a Facebook account and hope that was enough to create results with older audiences,” said Creating Results’ President Todd Harff.  “Today’s mature Internet users have a wide range of comfort online, and marketing efforts do not always take that into account.  What we learn through this research can help marketers better communicate with 40+ consumers through more relevant social engagement and easier-to-use web sites.”

Creating Results is a nationally-recognized leader in marketing to Baby Boomers and beyond.  Previous research, including 2009’s “Photo Finish” (a look at the effectiveness of marketing photography with older consumers), has received coverage in media outlets such as BrandWeek, Marketing Sherpa, Selling to Seniors and the Journal of Active Aging.

The Creating Results team will first share preliminary results at a mature marketing conference on May 14, 2010 in New York City.  Findings and insights will be shared with the public in late summer, 2010.

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Creating Results is a full-service strategic marketing, PR and advertising agency targeting and motivating mature consumers (40+).  Todd Harff, President of Creating Results, is a recognized expert in the field of mature marketing and helped found the International Mature Marketing Network (IMMN), the first and only global organization that shares ideas on connecting with and motivating 40+ consumers.  Creating Results represents clients across the United States from offices outside of Washington, D.C. and Providence, RI.  The company has earned praise, referrals and awards for programs that motivate affluent, mature consumers to purchase.  For more information, call (703) 494-7888, e-mail info@creatingresults.com, or visit www.creatingresults.com.