Creating Results Earns Four National Mature Media Awards for Brand Marketing for Travel, Retirement Community
MARKETING MATERIALS THAT REFLECT PASSIONS AND LIFESTYLE
OF BOOMERS AND BEYOND
WIN 2009 NATIONAL MATURE MEDIA AWARDS
Woodbridge, VA– [June 23, 2009]. A new brand for a travel destination in British Columbia with its sights on Boomers… a newsletter for a Continuing Care Retirement Community (CCRC)… a welcome center video and a print ad for the nation’s third-largest CCRC … This wide range of marketing materials produced by strategic marketing agency Creating Results (www.creatingresults.com) and aimed at mature (40+) consumers was recently recognized with 2009 National Mature Media Awards.
The National Mature Media Awards is the nation’s largest awards program to recognize the finest advertising, marketing and educational materials designed and produced for older adults. Creating Results was honored with four awards.
- Silver Award in Art/Design – Branding/Logo System for The Village of Valemount, British Columbia, Canada
- Bronze Award in Publications – “Connection” Newsletter for Westminster at Lake Ridge, Occoquan, VA
- Bronze in Marketing/Communications – “Discover the Willow Valley Lifestyle” Welcome Center Video for Willow Valley Retirement Communities, Lancaster, PA
- Merit Award in Marketing/Communications – “Hobbies & Passions” Newspaper Ad for Willow Valley
“To be recognized as among the best in the nation for a second year in a row is truly exciting,” said Todd Harff, president of Creating Results. “We’re thrilled that the work our team created motivated our 40+ consumer targets and the National Mature Media Awards judges.”
This is the first time the generational marketing agency has been recognized for its work in travel. The branding for the charming Village of Valemount was based on research and analysis of the passions and desires of Boomer travelers, a primary target for the destination. The vibrant sun/snowflake design resonates with older vacationers and is appealing to all ages.
Silent Generation members are the target for the other award-winning pieces. “The newsletter, video and ad are so engaging because they tell a story of the active lifestyles of today’s matures in a positive way,” noted Harff.
The awards program is presented by the Mature Market Resource Center, a national clearinghouse. The 2009 National Mature Media Awards winners were judged for overall excellence of design, content, creativity and relevance to the senior market by a distinguished panel of mature market experts from across the U.S.
Creating Results has earned praise, referrals and awards for programs that motivate affluent, mature consumers to purchase. For more information, call (703) 494-7888 or visit www.creatingresults.com.
