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Retirement Community Marketing Wins Two National Mature Media Awards



Woodbridge, VA– [August 12, 2008]Virginia-based strategic marketing agency Creating Results (www.creatingresults.com) was recently honored by the Mature Market Resource Center with two National Mature Media Awards for their work for Westminster at Lake Ridge, a Continuing Care Retirement Community in Northern Virginia.

The National Mature Media Awards is the nation’s largest awards program to recognize the best advertising, marketing and educational materials produced for older adults.  Creating Results submitted only two entries into the competition and won for both.  A Silver Award recognized the full-service marketing agency for a full-color print ad titled “A New View on Retirement.” A Bronze Award in the category of Single Magazine/Newspaper Article was garnered for a full page story on Pat Olson Leopold, an accomplished painter/sculptor and one of the Westminster’s many talented residents.

The article on Ms. Leopold was one component of an integrated marketing campaign utilized in both the community’s newsletter and in direct mail postcards.  The postcards spotlighted Ms. Leopold and Everett Johnson, a professional photographer, and displayed images of their work along with details about their lives in the Westminster community.  The campaign generated new leads and more traffic to the community’s website and helped propel the community to 96% occupancy, its highest ever.

The striking print ad featured a 50+ year-old man doing a handstand and reads, “You could say we have turned the world of continuing care retirement living --- well, you know.” 

“It takes more than a pretty ad to generate results in today’s cluttered marketplace,” said Todd Harff, President of Creating Results. “These pieces succeeded because they used breakthrough creative and personal stories to connect with Westminster’s target audience.  We were proud that the campaigns helped our client achieve its goals, and are honored to have our creative recognized as among the best in the nation.”

The 2008 National Mature Media Awards Program received nearly 1,000 entries.  The awards program is presented by the Mature Market Resource Center, a national clearinghouse for the senior market.  The winners were judged for overall excellence of design, content, creativity and relevance to the senior market by a panel of experts from across the United States who have years of experience working in the mature market. 

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Creating Results is a full-service strategic marketing, PR and advertising firm that drives demand for lifestyle-oriented products and services.  Its expertise is in targeting and motivating the 40+ consumer pursuing a higher quality of life, including Baby Boomers and the Silent Generation.  In 2007, Todd Harff, President of Creating Results, helped found the International Mature Marketing Network (IMMN), the first and only global organization that shares ideas on connecting with and motivating 40+ consumers.  Creating Results beganas a home-based business 15 years ago, the agency now represents clients across the United States from offices outside of Washington, D.C. and Providence, RI.  Creating Results earned the distinction of being onInc. magazine’s Inc. 500 List of Fastest Growing Private Companies in the country.   The company has helped clients generate over $3.7 billion dollars in sales.  For more information, call (703) 494-7888, e-mail info@creatingresults.com, or visit www.creatingresults.com.


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