Creating Results: eNewsletter

SUMMER 2009

WHAT'S INSIDE
Asking the Right Questions
Recipes for Results
National Results

Magnifying glass

INTRODUCTION

Have you heard about “me-search”?

It’s what our team likes to call the process when marketers substitute their gut or observations of family/friends for solid research.

Times are challenging. We all feel urgency to act. It would be easy to go with our gut.

Yet these times mean it’s even more important to get a good value for your marketing spend. That’s why Creating Results has established processes to help clients (and ourselves) avoid “me-search” when making marketing decisions.

Read on for two valuable tips on how research can help you this fall. And find out what this approach has meant for an interior design firm, a travel destination, two Continuing Care Retirement Communities and our own agency.

                                                                            Best regards,
                                                                           Todd Harff
                                                                           President

ASKING THE RIGHT QUESTIONS

Twitter - Curious, Cautious About Social Media

It’s not “me-search” to note that businesses and mature consumers often approach challenges and decision-making in a similar fashion – cautiously.

Creating Results is working with several clients on comprehensive internet marketing strategies. These programs will include participation in social media.

Yet, like the 50+ consumers we target, we will go slowly and be choosy. For each client, we evaluate how Facebook, LinkedIn, Twitter and/or niche sites will help them reach their business goals.

Find out more about social networking and seniors.

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Two Tips for More Effective Email Marketing

Research doesn’t need to be expensive or complicated. The right questions can improve your effectiveness and decrease your marketing costs.

Find out how your email can do more.

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RECIPE FOR RESULTS

DIVINE DESIGN: Shea Studio Interiors

The Situation:
Beautiful and often playful designs are the hallmark of this interior design firm. Yet the website was weighted down with text while expensive ads were lost in competitor-filled home interiors magazine. How could we help interior designer June Shea tell her story through marketing?

Will this story have a happy ending? Read on.

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NATIONAL RESULTS

National Mature Media Awards

A new brand for a travel destination in British Columbia with its sights on Boomers… a newsletter for a Continuing Care Retirement Community (CCRC)… a welcome center video and a print ad for the nation’s third-largest CCRC …

What does this wide range of marketing materials have in common? All were based on research and understanding of mature consumers. All were recently recognized with 2009 National Mature Media Awards.

See all the award winners.

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MID ATLANTIC:
14073 Crown Ct.
Woodbridge, VA 22193
T. 703.494.7888
888.205.8899

NEW ENGLAND:
PO Box 305
Barrington, RI 02806
T. 401.289.2500
888.205.8899

©2009 Creating Results, LLC

Please feel free to forward this newsletter in its entirety to colleagues who value successful mature marketing practices.

For more information about us call (703) 494-7888 or (401) 289-2500, e-mail erin@creatingresults.com, or visit us at our website at www.creatingresults.com

SUMMER 2009		WHAT'S INSIDE Asking the Right Questions Recipes for Results National Results

	INTRODUCTION Have you heard about “me-search”? It’s what our team likes to call the process when marketers substitute their gut or observations of family/friends for solid research. Times are challenging. We all feel urgency to act. It would be easy to go with our gut. Yet these times mean it’s even more important to get a good value for your marketing spend. That’s why Creating Results has established processes to help clients (and ourselves) avoid “me-search” when making marketing decisions. Read on for two valuable tips on how research can help you this fall. And find out what this approach has meant for an interior design firm, a travel destination, two Continuing Care Retirement Communities and our own agency. Best regards, Todd Harff President

	ASKING THE RIGHT QUESTIONS Twitter - Curious, Cautious About Social Media It’s not “me-search” to note that businesses and mature consumers often approach challenges and decision-making in a similar fashion – cautiously. Creating Results is working with several clients on comprehensive internet marketing strategies. These programs will include participation in social media. Yet, like the 50+ consumers we target, we will go slowly and be choosy. For each client, we evaluate how Facebook, LinkedIn, Twitter and/or niche sites will help them reach their business goals. Find out more about social networking and seniors. back to top
	Two Tips for More Effective Email Marketing Research doesn’t need to be expensive or complicated. The right questions can improve your effectiveness and decrease your marketing costs. Find out how your email can do more. back to top

	RECIPE FOR RESULTS DIVINE DESIGN: Shea Studio Interiors The Situation: Beautiful and often playful designs are the hallmark of this interior design firm. Yet the website was weighted down with text while expensive ads were lost in competitor-filled home interiors magazine. How could we help interior designer June Shea tell her story through marketing? Will this story have a happy ending? Read on. back to top

	NATIONAL RESULTS National Mature Media Awards A new brand for a travel destination in British Columbia with its sights on Boomers… a newsletter for a Continuing Care Retirement Community (CCRC)… a welcome center video and a print ad for the nation’s third-largest CCRC … What does this wide range of marketing materials have in common? All were based on research and understanding of mature consumers. All were recently recognized with 2009 National Mature Media Awards. See all the award winners. back to top


MID ATLANTIC: 14073 Crown Ct. Woodbridge, VA 22193 T. 703.494.7888 888.205.8899 NEW ENGLAND: PO Box 305 Barrington, RI 02806 T. 401.289.2500 888.205.8899 ©2009 Creating Results, LLC	Please feel free to forward this newsletter in its entirety to colleagues who value successful mature marketing practices. For more information about us call (703) 494-7888 or (401) 289-2500, e-mail erin@creatingresults.com, or visit us at our website at www.creatingresults.com