SPRING 2010

WHAT'S INSIDE
Recipe for Results
Email Marketing Tips
Agency Updates

INTRODUCTION

Tweet this: While social media dominates the headlines, the online marketing tactic that works best is email. In 2009, the Direct Marketing Association estimated the return on investment (ROI) for email marketing at $43.52 for every dollar spent on it.

Electronic messages were born in 1965 (along with the first members of Generation X). In 1971 an engineer named Ray Tomlinson took the @ symbol and used it to send the first email to a computer on a different host. In 2009, an estimated 247 billion emails were sent every day (more than 80% have been estimated to be spam or viruses).

Just last month the Museum of Modern Art acquired the @ symbol into its collection. This inspired our newsletter theme – Email Marketing: Where it’s @.

I love the reason MoMA shared for why Tomlinson chose @. It offered a strong sense of location and “it was already there, on the keyboard, and nobody ever used it.”

In this edition of Creating Results eNews, we’ll look at opportunities already there in your email marketing that you may not be using. Read on for statistics about the effectiveness of email marketing and four ways you could be getting more out of your email program.

Got a need, question or other feedback? I’m only an email away – todd@creatingresults.com.

                                                                            Best regards,
                                                                            Todd Harff
                                                                            President