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 SUMMER 2007 |
WHAT'S INSIDE |
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CREATING RESULTS PRESENTS AT INTERNATIONAL BUILDERS SHOW Our very own Todd Harff, company President, and Kathy East, Vice President of Client Services, were speakers at the 2007 International Builders’ Show® (IBS), February 7-10, in Orlando. Sponsored by the National Association of Home Builders (NAHB), IBS is the premier event of the home building industry with more than 100,000 housing professionals from across the country in attendance. Todd spoke in two panel discussions: “The 50+ Community Vision - It's All About Lifestyle!” and “Ask the Experts - Marketing Active Adult Communities.” Kathy was part of a breakfast discussion sponsored by the NAHB's 50+ Housing Council. The topic was “Are Market Conditions Affecting the Active Adult Market?” One of the topics discussed was how to create lifestyle in very small communities. She recommended looking outside the immediate community to create partnerships with the town or area businesses and hiring an activity director, even on a part time basis, to get social activities started. During the conference, Todd and Kathy conducted informal, complimentary ad reviews for various Active Adult communities. Lisa Vega, Marketing Programs Manager, also attended the conference. |
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A RECIPE FOR RESULTS PAWS FOR A CAUSE A successful event builds community goodwill (and marketing awareness)! The Client: The Ocean House; luxury hotel residences in the charming summer resort community of Watch Hill, RI. The Challenge: How to drive pre-sales during a short summer selling season when the lot currently features nothing but grass and a lovely view of the Atlantic Ocean. The Solution: Bring on the hounds! The Ocean House sales and marketing team had an inspiration: host an event on-site that would benefit a charity, get prospects excited about the opportunity, and generate goodwill in the community. The Result: The “Watchminster Dog Show” – themed after the famous Westminster dog competition – drew more than 72 dogs and their humans to the Ocean House site. Money raised through direct donations benefited a local kennel. Every dog won a customized “1st place” ribbon (in Ocean House’s signature color of yellow) in categories such as “best outfit,” “best jumper” and “dog/human look-a-likes.” The event set the town buzzing … howling? … and generated a significant number of leads for the sales team. Creating Results worked with the team to provide design and production of on-site signage and sales kits, as well public relations and event support. |
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MARKETING AWARD
RECEIVED AT MAME We recently won a Major Achievement in Marketing Excellence Award (MAME) from the Washington Metropolitan Sales & Marketing Council (WMSMC) for a flyer that produced a 15% response rate for the community. The flyer, created for Artery Homes at County Center, won for “Best Flyer Publication Insert.” The flyer, with the eye-catching image of a golden retriever with fuzzy slippers in its mouth, evoked a Norman Rockwell feeling of home. The flyer was sent to local homeowners portraying the community as the premier master planned community in the county. MAME is considered one of the premier awards programs in the Washington, D.C. metropolitan area. The program honors the best in marketing and sales achievement. NBC 4 News Anchors, Jim Vance and Wendy Rieger served as Emcees for the 30th annual event held April 11th at the Washington Hilton in Washington, D.C. | |||
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50+ AWARD RECEIVED
Our ad design for Westminster at Lake Ridge, a Continuing Care Retirement Community located in Lake Ridge, VA, recently won the Gold Award for “Best Overall Black and White Print Advertisement” at the 2007 Best of 50+ Housing Awards. The ad features an active adult male doing a hand stand with the headline “We’ll Change Your View on Retirement Living.” The ad won for its breakthrough creativity and effectiveness in generating numerous sales calls. “This is an honor because there were three silver awards, so to be singled out as the best is quite an accomplishment,” said Glenn West, Executive Director of Westminster at Lake Ridge. Considered one of the premier awards programs in the nation, The Best of the 50+ Housing Awards honors the best in marketing and sales achievement. The winners were announced at the Building for Boomers & Beyond: 50+ Housing Symposium held in May in Denver, Colorado. | |||
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VP OF CLIENT SERVICES NAMED
VICE CHAIR OF 50+ HOUSING COUNCIL GREATER WASHINGTON “I am very pleased to be actively involved with the Greater Washington 50+ Housing Council, especially now with the population of Active Adults increasing and expected to reach 85 million in just 7 years. This is an exciting time for builders and community developers who have an opportunity to create first-class lifestyle communities to fill the growing need of the 50+ buyer.” Kathy, also a member of the Institute of Residential Marketing, recently moderated a panel discussion on "Marketing Lifestyle: From the Planning, to Marketing, to Execution." Todd served with her as one of three panelists at the February event in Tysons Corner. Other panelists were Dottie Harper of Providence of Brookfield and Nicole Hinkle and Kathy Byron of K. Hovnanian's Four Seasons at Historic Virginia. | |||
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CREATING RESULTS WELCOMES
ITS NEW VP/CREATIVE DIRECTOR Brad comes to us from Detroit, MI, and has served over 25 years in creative leadership roles for numerous regional, national and international accounts – including many of America’s most cherished brands like Coca-Cola, Chevrolet and XM Satellite Radio. Earlier in his career, Brad worked for Los Angeles firms DFS (now Saatchi & Saatchi) and Dailey & Associates. He’ll be building and overseeing the strategic direction of our creative development, as well as the work of the company’s creative team. In addition to his extensive knowledge of the strategic creative process, Brad has a passion for building client relationships and mentoring fellow team members. We are very pleased to have Brad join our crew of talented and creative professionals! | |||
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CREATING RESULTS PROMOTES THE SPIRIT OF GIVING One of Creating Results’ Core Values is that we value our place in the greater community and market only products and services that enhance the quality of life. We invest time and money to help improve our community as a whole. In support of this value, we have an in-house committee we call Creating Results in the Community (“CRC”) that celebrates this spirit of giving by providing team members opportunities to donate time, money, or skills to any charity of their choice. The committee is made up of the following 6 team members: Beth Mickey, Jason Rizzo, Bianca Williams, Donna Campanella (Administrator), Susan Hughes (Financial Advisor), and Karen Cormier(Chairman). Over the past 12 months, the Creating Results team has participated in several charitable events including:
Internal funds have been raised and donated to the American Red Cross to support the Tsunami Relief Fund; and monetary contributions have been made to numerous organizations including MADD, the Potomac Hospital Foundation, United Way, Lake Ridge Rotary, the Make-a-Wish Foundation, the National Multiple Sclerosis Society, the Prince William Education Foundation, and K.I.D.S.S. (Kindness is Doing Something Special for Kids). |
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The doors to Creating Results are always open! We invite you to visit us any time and experience for yourself the enthusiasm of our team as we “create results!” For more information about us call (703) 494-7888, e-mail info@creatingresults.com, or visit us at our website at www.creatingresults.com |
Copyright ©2008 Creating Results, LLC
