Creating Results: eNewsletter

SPRING 2008	WHAT'S INSIDE
Lifelong Learning
Recipe for Results: Direct Mail, Radio
Research Round-Up: Silver Surfers

	LIFELONG LEARNING Life Lessons: Boomers And Their Desire For Lifelong Learning Quick: Name three things Baby Boomers have had to compete for during their lives. Most of us would likely name jobs, or homes, or even each other. However one key area that has never seemed to keep up with Baby Boom demand is education. In Age Power, author Ken Dychtwald notes that in the 1950s and 60s, the sheer numbers of leading edge Baby Boom kids overwhelmed the American school systems. They were often crowded two to a desk. Schools were forced to offer double and triple sessions and extend school years to accommodate demand. Later these same kids hit college in record numbers. The number of college students tripled between 1965 and 1975. They fought for every spot. Read the whole story...
	A RECIPE FOR RESULTS Direct Mail Paints Picture of Wellness, Generates Leads for CCRC THE SITUATION Westminster at Lake Ridge is a continuing care retirement community (CCRC) located in Lake Ridge, VA. With Creating Results’ help, it had reinvented itself in 2007 with new ads and a new brand. Now, Westminster needed a new way to increase awareness and generate new leads. Read the whole story...
	Radio Ads Help Young Homebuyers "MOVE ON” THE SITUATION The Four Winds at Oakton is an upscale condominium community in prestigious Oakton, VA, with appeal to young professionals in the DC metropolitan area. In the spring of 2007, the community was experiencing consistent sales of 3-4 homes a week. The sales team was looking for an event that would create additional sales opportunities and build awareness. Read the whole story... back to top
	RESEARCH ROUND-UP 7 Things You Should Know About "Silver Surfers" There are more internet users 55 and older than 18-34. 65+ internet users spend more time online than any other age group. Reading blogs is the fastest growing internet activity among the 50+ market. This trend is spurred by a growing interest in social marketing and online product research. Read the whole story... back to top

	Please feel free to forward this newsletter in its entirety to collegues that might value learning about successful marketing practices. *The doors to Creating Results are always open! We invite you to visit us any time and experience for yourself the enthusiasm of our team as we “create results!”* Best regards, Kathy East Vice President Client Services For more information about us call (703) 494-7888 or (401) 289-2500, e-mail kathy@creatingresults.com, or visit us at our website at www.creatingresults.com

SPRING 2008

WHAT'S INSIDE

Lifelong Learning

Recipe for Results: Direct Mail, Radio

Research Round-Up: Silver Surfers

LIFELONG LEARNING

Life Lessons:
Boomers And Their Desire For Lifelong Learning

Quick: Name three things Baby Boomers have had to compete for during their lives.

Most of us would likely name jobs, or homes, or even each other. However one key area that has never seemed to keep up with Baby Boom demand is education.

In Age Power, author Ken Dychtwald notes that in the 1950s and 60s, the sheer numbers of leading edge Baby Boom kids overwhelmed the American school systems. They were often crowded two to a desk. Schools were forced to offer double and triple sessions and extend school years to accommodate demand. Later these same kids hit college in record numbers. The number of college students tripled between 1965 and 1975. They fought for every spot.

Read the whole story...

International Builders Show Logo

A RECIPE FOR RESULTS

Direct Mail Paints Picture of Wellness, Generates Leads for CCRC

THE SITUATION
Westminster at Lake Ridge is a continuing care retirement community (CCRC) located in Lake Ridge, VA. With Creating Results’ help, it had reinvented itself in 2007 with new ads and a new brand. Now, Westminster needed a new way to increase awareness and generate new leads.

Read the whole story...

Radio Ads Help Young Homebuyers "MOVE ON”

THE SITUATION
The Four Winds at Oakton is an upscale condominium community in prestigious Oakton, VA, with appeal to young professionals in the DC metropolitan area. In the spring of 2007, the community was experiencing consistent sales of 3-4 homes a week. The sales team was looking for an event that would create additional sales opportunities and build awareness.

Read the whole story...

back to top

RESEARCH ROUND-UP

7 Things You Should Know About "Silver Surfers"

There are more internet users 55 and older than 18-34.
65+ internet users spend more time online than any other age group.
Reading blogs is the fastest growing internet activity among the 50+ market. This trend is spurred by a growing interest in social marketing and online product research.

Read the whole story...

back to top

Please feel free to forward this newsletter in its entirety to collegues that might value learning about successful marketing practices.

The doors to Creating Results are always open! We invite you to visit us any time and experience for yourself the enthusiasm of our team as we “create results!”

Best regards,
Kathy East
Vice President Client Services

For more information about us call (703) 494-7888 or (401) 289-2500, e-mail kathy@creatingresults.com, or visit us at our website at www.creatingresults.com