FALL 2009

WHAT'S INSIDE
Recipe for Results
Head of Class
Holiday Tip
In Case You Missed It…

INTRODUCTION

What does Missouri have to do with your marketing plans?  If you’re challenging your team to aim for the sky in 2010, we recommend you start by grounding yourselves in Missouri. It’s the “show me” state, and any planning should start with an understanding of how to show consumers (especially mature, Baby Boomers and beyond) that your product/service will deliver such a tremendous value that they are compelled to take action.

In 2010 we see continued high unemployment, a turbulent stock market, rising energy and commodity prices, media that is critical and depressing, and low consumer confidence.

With all this, is it any wonder consumers are fatigued?  They’re feeling insecure, worn out and worried.  And that mindset is the reality mature marketers must work within in the coming year.

Missouri’s Senator Willard Duncan Vandivor is given the credit for coining this “buzz-worthy” description of his state in 1899.  He’s quoted as saying “frothy eloquence neither convinces nor satisfies me. I am from Missouri. You have got to show me.”

Show me. 

In 2010, customers of all ages expect exceptional experiences and true value.  How will your marketing show them that your brand can deliver?

                                                                            Best regards,
                                                                            Todd Harff
                                                                            President