Creating Results: eNewsletter

FALL 2008	WHAT'S INSIDE
Introduction
Recipes for Results:	What's in a Name?
	Destination: Tourism Success
	PR Paints a Picture of Retirement Community
	Innovation Gets a New "Face"
On the Road Again
	INTRODUCTION STOP. Amongst all the doom and gloom that the media force feeds us on a non-stop basis, the team at Creating Results is much like the rest of the consumer population – we’d rather choose a diet that includes a strong helping of opportunity. STOP. THINK. In times of turmoil, smart companies and business leaders are trying new ways, looking for creative solutions, because they realize that they can’t keep doing what they have done before. Sometimes, the best “new” idea is actually a return to basics: How can we help our clients STOP ineffective activity, and THINK harder/more strategically? This quarter’s newsletter profiles projects in which strategic thinking led to consumer impact and results in today's tough market. You’ll note that each time, the key to success was to out-think or to think differently, then act with confidence with marketing activity that was cost-effective and highly-targeted. STOP. THINK. ACT. Many of your competitors have been pulling back on their marketing programs. This creates opportunities for companies willing to ACT now to capture more market share and mind share. A big budget is not required for action. Check out the results of a Facebook ad campaign, a great strategic fit for the very young, very tech-savvy homebuyers at EOS-21. New thinking led to this innovative marketing opportunity. We know you don’t have a lot of time. We hope that in these brief project profiles you’ll find new ideas – new ways to THINK and ACT – that can help you weather this storm rather than complain about it… and postition your company for growth when the storm passes. Best regards, Todd Harff President
	RECIPE FOR RESULTS What's in a Name? Research Opens Doors to New Museum Brand The Situation: Fundraising and planning were ready to begin for a new museum in historic Manassas, VA yet the Board of Trustees was unconvinced that their name – The National Museum of Americans at War – was the right fit for its unique nature. Slated to open in 2012, the museum will tell the stories of veterans from all military branches, the Reserves and National Guard, as well as the wartime experiences of those on the home front supporting them. According to Craig Stewart, President and CEO, “Our focus will be in telling individual’s stories, how ordinary Americans did extraordinary things to protect our freedoms.” With a looming Board meeting, the museum needed research done quickly and within a tight budget Find out how branding opened doors, here. back to top
	Destination: Tourism Success The Situation: Surrounded on all sides by breathtaking mountains … tucked into a valley in British Columbia … the gateway to Mount Robson and Jasper National Park… The Village of Valemount lays waiting to inspire and charm visitors. Valemount’s municipal and business leaders had set a goal to drive domestic tourism. They felt there might be opportunity with Baby Boomers (often known in Canada as “Zoomers”) and reached out to Creating Results because of its mature marketing expertise. The Village was looking for a strategic marketing plan that could guide their investments of time, resources and funding over the coming years, and for a brand that would define Valemount as a highly-desirable destination. Discover the solution, here. back to top
	PR Paints a Picture of Retirement Community The Situation: Westminster at Lake Ridge, a Continuing Care Retirement Community in Northern Virginia, wanted to reach beyond its lead base and increase brand awareness. Creating Results’ marketing team wanted to make marketing efforts work harder for our client and improve the perception of the community without added investment. Learn the award-winning solution, here. back to top
	Innovation Gets a New "Face" The Situation: EOS-21, an Orion Residential condominium community in Alexandria, Virginia, was experiencing some difficulty moving its last 30 units. With the housing market challenges, marketing dollars were drastically reduced. How to return excitement and connect with prospects – young professionals, first-time homebuyers in Metro DC? Find out how the property returned to a healthy sales pace, here. back to top
	ON THE ROAD AGAIN On the road and around the town … Here’s where you’ll find Creating Results team members during the coming months. ProAging Seminar – Several team members will be attending expert David Wolfe’s session at Sibley Memorial Hospital on Ageless Marketing. The November 10 event is being sponsored by the DC Senior Resource Group. For details or to register yourself, visit http://www.retirement-living.com/event/16/DC-Senior-Resource-Group-Open-House-featuring-David-Wolfe. Mystic Coast and Country Travel Industry Association – Todd Harff will lead an interactive meeting focused on generational marketing, November 13 in Mystic, CT. International Council on Active Aging – Todd Harff and Erin Read Ruddick head to San Antonio, TX for this annual conference. We’ll be presenting the results of proprietary research into advertising images that motivate – join us for “Photo Finish” December 4 at 12:15p. International Builders Show – Todd Harff joins a panel exploring community planning, marketing and merchandising to the 50+ buyer. He'll speak about going “From Hippie to Hip,” on January 20 at 3:30p. If you’re planning to attend one of these conferences or events, and want to meet to discuss marketing needs or just catch up, please call Erin Ruddick at 401-289-2500, ext 2, or email erin@creatingresults.com. back to top
	Please feel free to forward this newsletter in its entirety to colleagues who value successful mature marketing practices. For more information about us call (703) 494-7888 or (401) 289-2500, e-mail erin@creatingresults.com, or visit us at our website at www.creatingresults.com

FALL 2008

WHAT'S INSIDE

Introduction

Recipes for Results:

What's in a Name?

Destination: Tourism Success

PR Paints a Picture of Retirement Community

Innovation Gets a New "Face"

On the Road Again

INTRODUCTION

STOP.
Amongst all the doom and gloom that the media force feeds us on a non-stop basis, the team at Creating Results is much like the rest of the consumer population – we’d rather choose a diet that includes a strong helping of opportunity.

STOP. THINK.
In times of turmoil, smart companies and business leaders are trying new ways, looking for creative solutions, because they realize that they can’t keep doing what they have done before. Sometimes, the best “new” idea is actually a return to basics: How can we help our clients STOP ineffective activity, and THINK harder/more strategically?

This quarter’s newsletter profiles projects in which strategic thinking led to consumer impact and results in today's tough market. You’ll note that each time, the key to success was to out-think or to think differently, then act with confidence with marketing activity that was cost-effective and highly-targeted.

STOP. THINK. ACT.
Many of your competitors have been pulling back on their marketing programs. This creates opportunities for companies willing to ACT now to capture more market share and mind share.

A big budget is not required for action. Check out the results of a Facebook ad campaign, a great strategic fit for the very young, very tech-savvy homebuyers at EOS-21. New thinking led to this innovative marketing opportunity.

We know you don’t have a lot of time. We hope that in these brief project profiles you’ll find new ideas – new ways to THINK and ACT – that can help you weather this storm rather than complain about it… and postition your company for growth when the storm passes.

Best regards,
Todd Harff
President

RECIPE FOR RESULTS

What's in a Name?
Research Opens Doors to New Museum Brand

The Situation:
Fundraising and planning were ready to begin for a new museum in historic Manassas, VA yet the Board of Trustees was unconvinced that their name – The National Museum of Americans at War – was the right fit for its unique nature. Slated to open in 2012, the museum will tell the stories of veterans from all military branches, the Reserves and National Guard, as well as the wartime experiences of those on the home front supporting them.

According to Craig Stewart, President and CEO, “Our focus will be in telling individual’s stories, how ordinary Americans did extraordinary things to protect our freedoms.”

With a looming Board meeting, the museum needed research done quickly and within a tight budget

Find out how branding opened doors, here.

back to top

Destination: Tourism Success

The Situation:
Surrounded on all sides by breathtaking mountains … tucked into a valley in British Columbia … the gateway to Mount Robson and Jasper National Park… The Village of Valemount lays waiting to inspire and charm visitors.

Valemount’s municipal and business leaders had set a goal to drive domestic tourism. They felt there might be opportunity with Baby Boomers (often known in Canada as “Zoomers”) and reached out to Creating Results because of its mature marketing expertise.

The Village was looking for a strategic marketing plan that could guide their investments of time, resources and funding over the coming years, and for a brand that would define Valemount as a highly-desirable destination.

Discover the solution, here.

back to top

PR Paints a Picture of Retirement Community

The Situation:
Westminster at Lake Ridge, a Continuing Care Retirement Community in Northern Virginia, wanted to reach beyond its lead base and increase brand awareness. Creating Results’ marketing team wanted to make marketing efforts work harder for our client and improve the perception of the community without added investment.

Learn the award-winning solution, here.

back to top

Innovation Gets a New "Face"

The Situation:
EOS-21, an Orion Residential condominium community in Alexandria, Virginia, was experiencing some difficulty moving its last 30 units. With the housing market challenges, marketing dollars were drastically reduced.

How to return excitement and connect with prospects – young professionals, first-time homebuyers in Metro DC?

Find out how the property returned to a healthy sales pace, here.

back to top

ON THE ROAD AGAIN

On the road and around the town … Here’s where you’ll find Creating Results team members during the coming months.

ProAging Seminar – Several team members will be attending expert David Wolfe’s session at Sibley Memorial Hospital on Ageless Marketing. The November 10 event is being sponsored by the DC Senior Resource Group. For details or to register yourself, visit http://www.retirement-living.com/event/16/DC-Senior-Resource-Group-Open-House-featuring-David-Wolfe.
Mystic Coast and Country Travel Industry Association – Todd Harff will lead an interactive meeting focused on generational marketing, November 13 in Mystic, CT.
International Council on Active Aging – Todd Harff and Erin Read Ruddick head to San Antonio, TX for this annual conference. We’ll be presenting the results of proprietary research into advertising images that motivate – join us for “Photo Finish” December 4 at 12:15p.
International Builders Show – Todd Harff joins a panel exploring community planning, marketing and merchandising to the 50+ buyer. He'll speak about going “From Hippie to Hip,” on January 20 at 3:30p.

If you’re planning to attend one of these conferences or events, and want to meet to discuss marketing needs or just catch up, please call Erin Ruddick at 401-289-2500, ext 2, or email erin@creatingresults.com.

back to top

Please feel free to forward this newsletter in its entirety to colleagues who value successful mature marketing practices.

For more information about us call (703) 494-7888 or (401) 289-2500, e-mail erin@creatingresults.com, or visit us at our website at www.creatingresults.com