Todd Harff brings a unique and powerful perspective to help clients achieve tremendous results.  He combines market insight, creative solutions, pragmatic business knowledge, and exceptional project management to produce actionable and profitable marketing solutions. 

In addition to his work with clients, Todd is a respected writer and featured speaker about marketing to the 40+ adult. He is a frequent contributor to industry publications. Todd has addressed regional and national conferences on a variety of topics related to marketing, advertising, website design and public relations.

Todd’s expertise in 40+ and affluent marketing has led to a leadership role in creating a new global organization dedicated to this segment, the International Mature Marketing Network.

As the President of Creating Results, Todd leads a talented and experienced creative team that excels at helping clients develop and implement comprehensive marketing programs. Creating Results traces its record of success to its commitment to invest considerable time and energy in seeking understanding before providing advice. The resulting insight leads to highly efficient and effective marketing programs.

Their clients have received numerous national and regional awards and recognition in national consumer publications.

Prior to becoming the President of Creating Results in 1996, Todd gained valuable experience developing and implementing marketing strategies as a senior manager at a number of companies.  He was the Director of Sales and Marketing for the A.G. Van Metre Companies.  Earlier in his career, he was the Director of Sales and Marketing for a division of Ryland Homes.  Todd also has worked in London's financial district for Marsh & McLennan. He started his career racing and captaining private yachts.

Todd holds a B.A. degree from Colgate University and graduated cum laude.  He has studied at the University of London and earned an MBA at Georgetown University. There Todd specialized in business and marketing strategy and graduated with highest honors.

Expertise:
Active Adults, Branding, Marketing Strategy, Business Strategy, Lifestyle Marketing.

Best advice ever heard:
You aren’t learning anything when you’re talking.

Ideal vacation:
Sailing around the world with my family.

Inspiring wisdom:
“Courage is what it takes to stand up and speak; courage is also what it takes to sit down and listen.”
- Winston Churchill